Influencity

By admin

January 29, 2024

In 2014, influencer marketing was a whole different scene. How different? Let’s put it this way: when Influencity started up in November of that year, its focus was on connecting brands with some of the most influential people….on Twitter.

Yes, long before Instagram was the platform for brands to be seen—and before Twitter essentially became the unofficial customer service channel for major corporations—influencer marketing was growing and thriving, 140 characters at a time. Of course, these days the landscape is far different (see: the earlier comment about Instagram being the platform), and Influencity has evolved right along with it. 

First and foremost is the platform’s shift in focus. In the early days, CEO Daniel Sanchez described Influencity’s hook as “a system of automatic publication of tweets written by influencers.” It was a good way to go, maybe, back then when Hootsuite and dozens of other companies were doing the exact same thing. Really, the novelty in 2014 and 2015 was the ability to find compatible and relevant influencers to represent brands. And that’s the big feature that Influencity’s heavily leaned into, to excellent effect.

Influencity’s Discover tool now relies on Instagram, TikTok and YouTube data —and on a mass scale. There are currently over 170 million accounts indexed within the platform. With that many influencers, you’d be forgiven for assuming that profile analyses are light on information. But that’s where Influencity’s novelty lies these days: an incredible amount of data on an even more incredible number of influencers. 

Influencity now offers a comprehensive email integration solution to help businesses streamline their communication, automate customer segmentation and engage with their audiences more effectively.

It’s a long way from where Sanchez & company began—in 2014 with “about 100 influencers” on Twitter to choose from. The depth of what you can learn about influencers and their audience is remarkable. Add to this a campaign management module and in-depth reporting, and you can see why Influencity appeals to brands like Samsung and Kellogg’s and agencies like Dentsu and WPP.